
THE
TEAM
Our Senior Management Team combines extensive experience and deep passion across the lending, banking, property and sales sectors.

Craig Sheppard
Chief Operating Officer
Craig spent 18 years at Lloyds Bank in a variety of Senior Management roles specializing in lending, change, process and project management. Craig has run a number of companies for more than a decade, specializing in deal structuring, management teams, and project finance.

Victoria Boughton (Pell)
Company Director (Sales)
Victoria is a highly experienced Sales Director with over two decades of expertise in sales management across the property, finance, and leisure industries. In her previous role, she successfully managed a global sales distribution network for a leading UK-based property investment, design, and development firm, overseeing transactions exceeding £1 billion.
​
Since joining Propifi in 2019, when the listed bond was in its infancy, Victoria has been instrumental in bringing the bond product to market. She has consistently delivered impressive results in terms of revenue and investor returns, managing bond trades on a global scale.

Chris Boughton
Propifi - Global Distribution Director
Chris has worked in the Financial Services arena for
15 years, initially based between Cardiff and the City of London as a Chartered Insurance Broker before making the move into the investments arena. Chris's role is to recruit and manage the company’s global network of offshore financial professionals and regulated intermediaries.

Julia Boanca
Head of International Business Development
(Spanish Speaking)
Julia is an experienced sales and marketing professional. Having over 15 years’ expertise in SMEs development processes, property finance and leisure industry development in Spain. Julia is responsible for expansion, training and management of the company's network of Spanish speaking financial professionals.

Regina
Senso Caballero de León
Bond Processing Manager
(Spain and Latam - English
and Spanish Speaking)
Regina is in charge of managing administrative and operational support processes. Her responsibilities include receiving and reviewing documentation for new transactions, responding to client and agent inquiries, and issuing purchase confirmations.
​
With over 15 years of experience in customer service and project coordination across sectors such as transportation, tourism, and events, she brings excellent communication skills in both English and Spanish, a strong commitment to excellence, and a proven ability to adapt in dynamic environments.
​
In addition, Regina is responsible for preparing the weekly forecast of the Spanish and Latam trade market, ensuring a smooth flow of insights and data to support strategic decision-making at board level.

Oana Pop
Business Development Manager
Spain and Latam - English
and Spanish Speaking)
Oana joins the team with a solid background in customer service and contract negotiation. She brings strong skills in relationship management, administrative precision, and effective communication.
​
She is responsible for requesting, processing, and verifying invoices, making sure each corresponds to a single transaction and follows our internal protocols. Her role is essential to maintaining a clear and transparent system that supports the scale of our operations.
​
In addition, Oana introduces the bond to new partners, helps to support the existing network in Spain and Latam, and ensures smooth communication regarding bond purchases and invoice coordination.

Alicia Boughton
PA to Victoria Boughton and Sales Support Assistant (English Speaking)
Alicia has a background in sales and property lettings, known for her organised hands-on approach and customer-focused attitude. She excels at building long-term client relationships through clear communication, dedication, and a deep understanding of client needs.
As Victoria's Personal Assistant, Alicia works closely with Victoria and provides reliable, personalized support to English-speaking introducers, ensuring seamless and efficient assistance.